Main sponsor: iro £5000-£10000 

Corporate name and logo to be incorporated in the title of the expedition:

• to feature in all materials distributed throughout the duration of ‘Four Beats to Freedom’. 
• to be placed prominently on the packhorse – hence in all photographs. 

Main Sponsor may name the horses. 

Main Sponsor will feature the on every page of the expedition web-site, with links

Key sponsors: iro £1000 - £2000 

• To be included in all publicity material at all promotional events.    
• Links to Key Sponsors will be included in the expedition web-site.

Sponsorship of individual items of equipment: iro £250 - £500 

• The sponsor’s name will be clearly written on the item 
• Sponsors will appear in the roll of honour which will be displayed at all events and on the website, with links.

Sponsorship in kind: 

• Sponsors will feature as individual or key sponsors depending on the value of the gift. 
• They may brand mark the items as they wish to identify themselves as the donor. 
• Manufacturers and brand names will feature in the web-site, with links to the sponsor’s site.

Individual sponsors: Donations as an outright expression of goodwill and support: 

• Donors to feature in roll of honour . 
• Corporate Donations of £50 + will have their website address included in the list of sponsors.

Mary is paying her own expedition costs. With the exception of administrative expenditure, all monies raised will be directed to charity. Sponsors may defer actual payment until the the next tax year if preferred.

PROMOTION IN THE UK AND IN NEW ZEALAND

Website: http://www.fourbeatstofreedom.com promoted in all media coverage, and through links to sponsors, New Zealand tourism sites, Equestrian sites, and through international search engines. Close contact will be maintained, thanks to a Satellite phone, provided by Leeds United Football Club United Kingdom 

In negotiation with national, regional and local media and equestrian press to ensure a spread of features both during the ride and at the end. 

Programme of speaking engagements and presentations on return New Zealand 

Sponsorship funds in New Zealand will be directed to the Riding for the Disabled Association 

Commitment from the national Equestrian magazine to cover the event, guaranteed local, regional and national interest as a result of including local riders with disabilities. 

Negotiations underway to get regular coverage on evening television 

The Equine Studies Department of the Waikato Institute of Technology is supporting Mary's journey by
providing a a ground crew and bus.

Promotional events to include:

•  Send off by Mayor at Invercargill – TV and media already committed, 
•  Reception at vineyard in Wairau Valley, near Blenheim (tbc) 
•  Event at British Consulate (tbc) in Wellington 
•  Promotion at Auckland Easter show 
•  Promotional days en route including Wanganui, Hamilton, Whangarei,

Donations and Payments:   Cheques may be made out to ‘Four Beats to Freedom’ and sent to Mrs Pearson, 39 Alma Avenue, Foulridge, Blackburn, Lancs, BB8 7NS in the U.K.. In order to gain tax advantage from charitable giving sponsors may, alternatively, make gifts payable direct to either or both beneficiary charities and mail to the same address. The Fortune Centre of Riding Therapy (reg charity no 1045352) and The Brooke Hospital for Animals (reg charity no. 207869) 

In New Zealand, please send donations - made payable to Four Beats to Freedom  and send to 'Four Beats to Freedom', NZRDA , PO Box 5627  Wellington, New Zealand.

Bank details: Lloyds TSB, Castle St, Christchurch, Dorset, UK Sort code 30-92-02 A/c 1294285 ‘Four beats to freedom’

The journey is to raise funds for two UK-based charities:

 The Fortune Centre of Riding Therapy

 and The Brooke Hospital for Animals 

and to promote the work of

The New Zealand Riding for the Disabled Association